5 Ways to Move Your Construction Company from Stagnant Sales to Growth
There is no question that the construction industry as a whole is on the upswing. All across the country, there are construction companies so busy that they can’t keep up with demand and they can’t keep enough employees on the payroll. While this is great for some companies, those that are having trouble with growth can become doubly frustrated when they don’t see the jobs coming in.
This is almost never about your company and is almost always about marketing. At ECL Software we do more than provide top quality fund control for construction companies, we are also here to ensure that we help our clients grow. Read on to find out more about five ideas to help your company grow.
- Turn your company into an online marketing machine
- Figure out what has been working for you
- Consider specializing your business
- Have methods in place to monitor your growth
- Invest in the right technology
Construction companies that have decades of experience often struggle to make the adjustment to an online marketing presence. Sometimes companies don’t use online tools at all, while others don’t do so effectively. We have found that if you have an even mix of online and offline marketing, you are likely to grow four times as fast as if you stick to just one or the other.
While there are some rules that work for most construction companies, there is nothing that works for everyone. Before you start making changes, look at what you’re doing and how it’s working for you. For example, many construction firms don’t find many new clients by exhibiting at tradeshows, but if it works for you then by all means keep it up.
Recent stats have shown that high-growth firms are 22% more likely to be specialized. This helps you position against other firms, though it can be scary at first. That said, it’s also liberating. You can describe your company very simply in terms of what you can offer. Specializing can also reduce your overhead as you will have fewer material and tool costs.
One of the biggest mistakes a firm can make is to assume that they will know when they are growing. The reality is that only short-term growth is easy to spot. If you are working to increase your social media presence, and you see a return on that presence, you must calculate not just how many jobs it has brought you so far but how much you can increase that online presence and the likely results that will have.
The old adage “you have to spend money to make money” is not true in every case but when it comes to bringing your company into the 21st century, it is absolutely true. At ECL Software we offer construction software and other technology that can have a big impact on your bottom line. If you are ready to learn how we can help you save money and make money, reach out today.
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